PETER GALLOWAY
№ 07 / 14 Timing & Strategy May 24, 2026
An Analogy

The Store That Waited for the Internet

Why "let's wait until AI matures" is a closing-time decision dressed up as caution

3 min
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The Setup

Retailers in 1998 watched the internet and decided to wait until it stabilized.

By 2008, the lead was a decade deep and the door was closed. They didn't get a calmer market — they got a closed store. Stop waiting for the wave. Get on the board.

By the numbers 7 months

Amodei's window

for the first $1B one-person company. The lead is being built right now.

You don't wait for the wave. You get on the board.
Peter Galloway

On the wire

Three pieces from the last 30 days that reinforce this analogy. Forward to the executive who's still calling it hype.

TimingMarket LeadStrategyEarly Adoption
For Executive Teams

Run this analogy in your next leadership meeting.

The catalog is free. The live session is where The Store That Waited for the Internet gets applied to your specific stuck conversation — built for boards, ELTs, and founder-CEO 1:1s. Half-day, $7,500.